A few months back, I had a huge realization.
Something in my business wasn’t exciting me.
Or was it?
Was it my business? Was it me? Was it the audience my business attracted? What was it?
I couldn’t pinpoint it, but I knew something was amiss. People around me, those who knew me well, started to sense that something was up.
I must thank my longtime friend, client, colleague, and up and coming intuitive Andy Spyros for her frank feedback she gave me.
“You’re not having fun in your business. I can tell. Maybe others can’t tell, but I can tell. What are you going to do about that?”
Andy has known me since the horse and buggy days of my online marketing life, so her honest feedback was well received.
“I’m not having fun? Sure I am…” (first response: DENIAL)
“No, you’re not”, she replied.
“How can you tell?” (second response: FIND A WAY OUT- DISCREDIT THE SOURCE!)
“I can tell”, she answered. And she really didn’t need to say any more. She nailed it. I wasn’t having fun and rightly so.
It was at that moment that I realized I needed to change something in my business.
- My personal life was going through HUGE changes at this time.
- My marriage had broken up after many years of challenges.
- I moved.
- I reconnected with someone from my past.
- I rebooted my life with a newfound enthusiasm.
- I was working out after many years of adrenal exhaustion.
And yet, with all these personal changes I put my business on autopilot.
Andy saw that and very courageously called me out on it.
So I made the decision… let’s rebrand. At first I thought it would be like getting a new haircolor. Sit in a chair and in an hour or so there’d be a new me.
But this one hasn’t been so easy. I’m not sure where to go. Am I a brand? Do I throw out my old brand? What’s this all about. I have no idea.
The final encouragement to publicly discuss this came from my friend Lissa Boles. Lissa, in simplest terms, is an astrologer but so much more. She’s like an astrologer and a newscaster and a strategist and a friend all rolled into one. And she, too, gave me the message to NOT hide this process as it’s one many of my clients go through. So MY journey through this, bumping into stuff and banging my forehead on things, can actually help others. Eek!
So I have no idea where we’re going, which I feel like I’ve reiterated about a zillion times, but if you’ve read this far and it’s sounding slightly interesting, I encourage you to follow along.